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  • dbinkowski 3:43 pm on August 19, 2007 Permalink | Reply  

    Advertisers to Firefox users: Take your money elsewhere 

    I nearly crapped myself when I saw this story on Techdirt (via Slashdot). There’s a new campaign to block Firefox users from certain web sites because they’re avoiding viewing ads by using the Adblock extension. The discussion on Slashdot’s entry clearly shows readers are puzzled, and in some cases pissed. Smooth move, Ex-Lax.

    This presents a huge opportunity to boycott those blocking Firefox and for companies to market to those of us who do use it. A “buy blue” for those who know how to install alternative browsers, if you will. I’ll gladly take my disposable income to those companies that aren’t part of this campaign. What’s next? Lawsuits from networks because I walked away from the TV or changed the channel?

    This is the real capper from their site:

    While blanket ad blocking in general is still theft, the real problem is Ad Block Plus’s unwillingness to allow individual site owners the freedom to block people using their plug-in.

    So here’s my rant…

    Theft? It’s theft that I don’t want to have flashing ads in my face? I didn’t ask for the ads, yet somehow not accepting them is stealing? I’ve already stated that people don’t like or want most forms of advertising, but their argument is akin to saying a date rape victim should have to accept being raped because they accepted the meal.

    Yes, that’s how ludicrous this “movement” is. No wonder the Anti-Adblock site doesn’t have any sort of contact info, however anyone who’s ever purchased a domain knows how to check the WhoIs database.

     
  • dbinkowski 5:39 pm on August 12, 2007 Permalink | Reply  

    Links for August 12, 2007 

    I’ve spent this weekend, among other things, scaling back on my RSS subscriptions and enjoying the lovely weather. That being said, here are some great posts that have popped up over the past few days:

     
    • Spike Jones 5:50 pm on August 13, 2007 Permalink | Reply

      Thanks for the love, David!

    • David Binkowski 2:08 am on August 14, 2007 Permalink | Reply

      No worries, Spike. I’m always up for giving props to those who tell it like it is.

  • dbinkowski 10:22 pm on July 20, 2007 Permalink | Reply  

    Edelman’s Social Media Top 30 = F*ck the Long Tail 

    The social media explosion, especially to those of us who belong to communities and participate, has shown that people with credibility and a channel have just as much power as those with multi-million dollar ad campaigns. Which is why the recent Edelman Top 30 Social Media Index needs some serious rethinking.

    If you count the blatant pissing on the Long Tail, my second issue with it is that it doesn’t include several popular sites or communities, like, oh, MySpace?!?!?! You might want to add that one in there for starters. What it really sounds like is that we’re discounting what communities think and saying that there are only 30 people who are influential. And if that’s the case then you’re saying that the internet and communities aren’t what matter, so why bother creating or working with them.

    Furthermore, the public decides which of the tools listed (MySpace, Blogging, Flickr, etc) is useful based on joining, using it and telling a friend. The fact that Steve’s blog is ranked number one shows you can manipulate the system into a #1 ranking.

    Mike, you need to post more photos on Flickr and you’ll shoot up their charts. Jeremy, stop going to conferences and jack up your LinkedIn numbers, because that’s what wins you the #1 ranking. Oh, did I mention that Twitter is actually weighted almost as heavily as blogs? LMAO.

    Ever hear of message boards? You’d think that based on recent news the Yahoo Finance boards, hell any message boards would be factored in. Yes, people still hang out on them, and yes, they are still influential. A lot more than a lousy Twitter post.

    Let’s call a spade a spade, folks – this is a cute effort but it’s bunk. Influence related to who or what? The blogging circle jerk that Jeremy refers to? Sure, that works if you’re willing to preface it to clients. But what does that really amount to? Shel, Robert and Steve can team up and have a menage a trois over an app or website but to imply they will make or break whether or not the public catches on to it is ludicrous. Fuck the Long Tail, indeed.

    What I’d love to see is something tangible like what percent of social media web sites were adopted by the greater public as a result of this “Top 30”. Take out the manipulatable, meaningless “Most photos on Flickr” crap and make it about driving opinions, and even better, purchases.

    Let’s take this thing where it needs to be – out of the hands of a PR company and into one that lives and breathes web metrics. Get measurement companies that can tie popularity, e-commerce, and other meaningful metrics into the mix to create a real barometer, not one based on high school popularity.

    digg_url = ‘http://digg.com/business_finance/Edelman_s_Social_Media_Top_30_F_ck_the_Long_Tail’;

     
  • dbinkowski 10:22 pm on July 20, 2007 Permalink | Reply  

    Edelman’s Social Media Top 30 = F*ck the Long Tail 

    The social media explosion, especially to those of us who belong to communities and participate, has shown that people with credibility and a channel have just as much power as those with multi-million dollar ad campaigns. Which is why the recent Edelman Top 30 Social Media Index needs some serious rethinking.

    If you count the blatant pissing on the Long Tail, my second issue with it is that it doesn’t include several popular sites or communities, like, oh, MySpace?!?!?! You might want to add that one in there for starters. What it really sounds like is that we’re discounting what communities think and saying that there are only 30 people who are influential. And if that’s the case then you’re saying that the internet and communities aren’t what matter, so why bother creating or working with them.

    Furthermore, the public decides which of the tools listed (MySpace, Blogging, Flickr, etc) is useful based on joining, using it and telling a friend. The fact that Steve’s blog is ranked number one shows you can manipulate the system into a #1 ranking.

    Mike, you need to post more photos on Flickr and you’ll shoot up their charts. Jeremy, stop going to conferences and jack up your LinkedIn numbers, because that’s what wins you the #1 ranking. Oh, did I mention that Twitter is actually weighted almost as heavily as blogs? LMAO.

    Ever hear of message boards? You’d think that based on recent news the Yahoo Finance boards, hell any message boards would be factored in. Yes, people still hang out on them, and yes, they are still influential. A lot more than a lousy Twitter post.

    Let’s call a spade a spade, folks – this is a cute effort but it’s bunk. Influence related to who or what? The blogging circle jerk that Jeremy refers to? Sure, that works if you’re willing to preface it to clients. But what does that really amount to? Shel, Robert and Steve can team up and have a menage a trois over an app or website but to imply they will make or break whether or not the public catches on to it is ludicrous. Fuck the Long Tail, indeed.

    What I’d love to see is something tangible like what percent of social media web sites were adopted by the greater public as a result of this “Top 30”. Take out the manipulatable, meaningless “Most photos on Flickr” crap and make it about driving opinions, and even better, purchases.

    Let’s take this thing where it needs to be – out of the hands of a PR company and into one that lives and breathes web metrics. Get measurement companies that can tie popularity, e-commerce, and other meaningful metrics into the mix to create a real barometer, not one based on high school popularity.

    digg_url = ‘http://digg.com/business_finance/Edelman_s_Social_Media_Top_30_F_ck_the_Long_Tail’;

     
    • Jeremy 1:02 am on July 21, 2007 Permalink | Reply

      I know – I wish I could stop working, and just Twitter and Pownce and Facebook and LinkedIn all day. Plus, blog.

      The problem with the study is that it does not take into account the low self-esteem factor, that we see with, oh, take a guess. There are people that will add every “friend” they get in LinkedIn and Facebook, without understanding the real value of those networks. They’re wannabe friends, who do not get real influence.

      It’s influence versus “influence”.

    • Mike 2:43 am on July 21, 2007 Permalink | Reply

      This confused the hell out of me. We need a special Techdirt Flickr account? I mean most of the folks at Techdirt have their own Flickr accounts, but because we don’t have an official Techdirt one we have no influence?

      Ah, whatever….

    • David Binkowski 2:57 am on July 21, 2007 Permalink | Reply

      I’m nowhere in your sphere, Mike, but Technorati still sees my redirected URL and Blogspot accounts as 2 separate sites.

      Maybe they’ll make an exception but it might affect Steve’s #1 ranking. 😛

  • dbinkowski 3:40 am on January 4, 2007 Permalink | Reply  

    MySpace pwns social networking 

    That’s the attitude that Joe over on Techdirt is taking on Toyota’s attempt to connect hybrid owners to one another through a Toyota-owned social networking site. He’s equating it to the failed Wal-Mart social networking experiment. I completely disagree. It’s apples to oranges in my book. I mean, what teenager wants to admit to wearing low end clothes? A hybrid vehicle, on the other hand carries a completely different status symbol.

    Look, there are a lot of sites out there for social networking. My friends at Phonezoo are doing it through ringtones. Flickr does it through photos. Just because MySpace is the big player in this market doesn’t mean brands can’t throw their hat in the ring.

    In fact, I’d argue that brands have a right to this sort of property. Remember the Saturn customer appreciation picnics in Spring Hill, Tennessee? They were genius. Why not do something similar online? Who else can bring you inside information than the brand itself?

    Anyone else read Jackie’s book (and blog) for cryin’ out loud?

    Tagged: , , , , , ,

     
  • dbinkowski 12:43 am on December 14, 2006 Permalink | Reply  

    How to Not Get Called An Asshat, the FTC and Andy – Oh my! 

    This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his portion of the presentation by saying he may be controversial with his points, but there wasn’t any arguing coming from me – he’s completely right. PR people need to respect the rules of the venue and engage in blog conversations if they want to be heard. And for any PR folks who are reading this, please don’t pitch Mike.

    There’s a brief recap of what we talked about over on the WOMMA Summit blog (yes, I used the word “Asshat” in my presentation). E-mail me if you want a full copy of my presentation. There are also pictures from the conference over on Flickr (not mine though).

    I’ve also joined in on Mike’s discussion about the FTC ruling about word of mouth marketing. There are valid points being made, join me if you wish. Basically the FTC said you must disclose if you’re getting compensation for products.

    Finally, in case you haven’t heard, WOMMA CEO Andy Sernovitz announced Monday at the conference that he’s leaving the association for greener pastures (we call it entrepreneurship) when his contract expires on April 1, 2007. Best of luck to him, the man has taken a start up and made it into a 330 company-strong association. I have absolutely no doubt that he will do well.

    Tagged: , , , , ,

     
    • Mike Masnick 8:18 am on December 14, 2006 Permalink | Reply

      David,

      Great to meet you and share the presenting stage. I think you’re right that our two presentations complemented each other nicely. One person came up afterwards and suggested the two of us team up and go on the road with our presentations. 🙂

      Thanks for joining the conversation over at Techdirt too!

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