Updates from June, 2011 Toggle Comment Threads | Keyboard Shortcuts

  • dbinkowski 10:07 pm on June 22, 2011 Permalink | Reply
    Tags: audi, , roi,   

    Can Social Media ROI Be Determined? Yes. Just Don’t Ask Fast Company. 

    I have to take major exception with this article, as those willing to  invest in measurement can put a return on their investment. I’ve preached this for a while now, but if a company like Audi wants to make a difference they need to create, support and empower their dealerships to pick up where the national halo campaigns leave off. That is, if they’re actually willing to change what in the auto industry is typically a bad customer experience. 

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  • dbinkowski 10:44 am on June 21, 2011 Permalink | Reply
    Tags: , keller fay, , word of mouth   

    Word of Mouth Research from Keller Fay, and Why You Should Care About Search 

     
  • dbinkowski 10:10 pm on April 25, 2011 Permalink | Reply
    Tags: empire avenue   

    Someone Asked Me to Comment on Empire Avenue 

    It’s the stock market of do-nothings. Next.

     
  • dbinkowski 10:14 am on April 9, 2011 Permalink | Reply
    Tags: , , , brands   

    Looks Like CMO 2.0 Forgot What CMO 1.0 Knew: How to Market 

     
  • dbinkowski 4:17 pm on March 17, 2011 Permalink | Reply
    Tags: , , , social   

    Google’s Latest Social Effort Takes on… Microsoft? 

    It seems like every time Google experiments with social folks assume it’s to take aim at Facebook. In reality, their latest collaboration feature that allows comments within Google Docs is a strike directly at Microsoft. I was quoted on this topic in today’s Ecommerce Times.

     
  • dbinkowski 1:10 am on November 30, 2010 Permalink | Reply  

    Tell Your Clients & Brands: Facebook Ends Promotions Extortion! 

    All Facebook is reporting that Facebook sales reps are contacting people letting them know that promotions are no longer required to garner explicit approval from Facebook AND that there is no longer a minimum ad spend to accompany said promotions. This is hugely welcome news for brands that want to reward their fans but don’t want to pony up the $10k ad buy to support giving away, say, a $50 sweater once per week. Official language from Facebook after the jump.

    (More …)

     
  • dbinkowski 7:00 am on December 4, 2009 Permalink | Reply  

    Every Other Thursday Aims Low 


    Today kicks off the Every Other Thursday “Who’s Your Daddy?” 3-day weekend over on our sister site, Aiming Low. Well, more like a lactating sister, but you get the point. Make sure you check out posts by me, Scott and Curtis today through Sunday, comment and subscribe to the wonderful, hilarious moms over at Aiming Low!

     
  • dbinkowski 4:03 am on November 18, 2009 Permalink | Reply
    Tags: anissa mayhew, call to action   

    An Open Plea to the Marketing Community for Help 

    Update: Official updates from Anissa’s husband are being posted over on Aiming Low. You can also follow @aiminglow on Twitter for updates. Please help Anissa’s family by donating here.

    Hi everyone,

    Anissa modeling at the Type A Mom Conference. Photo by @secretagentmama

    I would normally never hijack my own blog for something like this but when you have the chance to help someone you just do it. A fellow blogger and friend, Anissa Mayhew, unexpectedly suffered a stroke earlier today and is currently in the ICU. I’m uncertain on how she’s doing as we only received an update via her husband on her Facebook status, but needless to say there are a lot of us hoping she’s OK. Check out the outpouring of support on Twitter from all of her friends.

    Her group mom blog, Aiming Low, has a post on how you can help. Due to server issues I’m reposting this call for help for her family. If you’re a brand, work at an agency, whatever – please contact your clients or boss to see if they can help her family out:

    As you may have heard, Anissa, our beloved friend and leader here at Aiming Low, suffered a stroke on Tuesday afternoon. She is in the hospital right now, in the ICU.

    More than anything, Anissa needs your prayers and positive thoughts but to the many people in the Atlanta area who have offered help to the Mayhew family, we have set up a form for you to fill out so we can have everyone’s contact info in one place (please be assured your information will be kept private).

    Things that would be helpful right now are gift cards to restaurants and gift cards to the movies or to Blockbuster (to help keep the kids’ occupied) and gas/hotel gift cards for her extended family. We will be setting up a PO Box on Wednesday and posting the address here along with any updates. Please don’t send anything to the hospital or the Mayhew home.

    If you have questions, please email helpforanissa@gmail.com

    We ask that you please respect the Mayhew family’s privacy by NOT calling the hospital and we thank you all SO MUCH for your outpouring of love and support for Anissa and her family.

    With thanks and love,

    The Aiming Low Team

     
  • dbinkowski 12:03 am on November 18, 2009 Permalink | Reply  

    An Open Plea to the Dad Blogging Community For Help 

    Hi everyone,

    Anissa modeling at the Type A Mom Conference. Photo by @secretagentmama

    I would normally never hijack my own blog for something like this but when you have the chance to help someone you just do it. A fellow blogger and friend, Anissa Mayhew, unexpectedly suffered a stroke earlier today and is currently in the ICU. I’m uncertain on how she’s doing as we only received an update via her husband on her Facebook status, but needless to say there are a lot of us hoping she’s OK. Check out the outpouring of support on Twitter from all of her friends.

    Her group mom blog, Aiming Low, has a post on how you can help. Due to server issues I’m reposting this call for help for her family. If you’re in the Atlanta area and can assist, or work at a company or agency that has clients who can help, I’d appreciate if you’d please contact your clients or boss to see if they lend a hand:

    As you may have heard, Anissa, our beloved friend and leader here at Aiming Low, suffered a stroke on Tuesday afternoon. She is in the hospital right now, in the ICU.

    More than anything, Anissa needs your prayers and positive thoughts but to the many people in the Atlanta area who have offered help to the Mayhew family, we have set up a form for you to fill out so we can have everyone’s contact info in one place (please be assured your information will be kept private).

    Things that would be helpful right now are gift cards to restaurants and gift cards to the movies or to Blockbuster (to help keep the kids’ occupied) and gas/hotel gift cards for her extended family. We will be setting up a PO Box on Wednesday and posting the address here along with any updates. Please don’t send anything to the hospital or the Mayhew home.

    If you have questions, please email helpforanissa@gmail.com

    We ask that you please respect the Mayhew family’s privacy by NOT calling the hospital and we thank you all SO MUCH for your outpouring of love and support for Anissa and her family.

    With thanks and love,

    The Aiming Low Team

     
    • highimpactmom 10:12 pm on November 17, 2009 Permalink | Reply

      Thank you for reposting this David! We love Anissa and just want to help any way we can!

    • David Binkowski 10:35 pm on November 17, 2009 Permalink | Reply

      Just trying to help and get the word out!

    • highimpactmom 12:12 am on November 18, 2009 Permalink | Reply

      Thank you for reposting this David! We love Anissa and just want to help any way we can!

    • David Binkowski 12:35 am on November 18, 2009 Permalink | Reply

      Just trying to help and get the word out!

    • highimpactmom 4:12 am on November 18, 2009 Permalink | Reply

      Thank you for reposting this David! We love Anissa and just want to help any way we can!

    • David Binkowski 4:35 am on November 18, 2009 Permalink | Reply

      Just trying to help and get the word out!

  • dbinkowski 10:46 pm on September 18, 2009 Permalink  

    Bio – David Binkowski 

    David Binkowski is a marketing executive in New York City and father of three boys who’s been called names his entire life:  Science Olympian, gifted & talented, band geek, Spelling Bee champ, professor, “big man”, maverick. Life completely changed when “Dad” was added to that list.

     
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