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  • dbinkowski 9:00 am on August 29, 2011 Permalink | Reply
    Tags: CMO, intern   

    Get Me To The Schmoo 

    Unfortunately this happens all too often at companies: We need to prove that social media delivers a return before we can invest budget in these sort of programs. Pretty chicken and egg, right? The fortunate part is that it’s easily correctible; if you set up your social media programs and measurement properly you can determine the ROI.

     
  • dbinkowski 12:14 pm on May 28, 2010 Permalink | Reply
    Tags: CMO, Marketing,   

    Screw You, Seth Godin – I’d Rather Lose My Job 

    Those who may be familiar with Seth Godin know that he’s been a pretty good predictor of what’s coming in business and marketing. For me it started with his book Permission Marketing where, by his definition, he states that  “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Think about that concept – people who actually want to get them. Not “roadblocks”, not “takeovers”, but actual engagement by choice. Such a novel concept, except most marketers disregard this basic premise: people don’t like ads.

    Seth’s genius continued in his book “Small Is The New Big”, a concept that’s undoubtedly unfolded in truth through micropayments, micromessaging and microplatforms. Yes, Seth’s written a few stinkers along the way, but a man has to eat and Seth has a large home in Westchester to maintain. That being said, I was reading a sister agency’s report on digital ad spending in 2009 and was completely blown away by what I saw.

    (More …)

     
    • Deb Rox 4:19 pm on May 28, 2010 Permalink | Reply

      “Scared people want The World’s Largest French Toast In Times Square…” Brilliant!

    • dbinkowski 5:37 pm on May 28, 2010 Permalink | Reply

      lol thanks. It's become my catch phrase!

  • dbinkowski 12:14 pm on May 28, 2010 Permalink | Reply
    Tags: CMO, Marketing,   

    Screw You, Seth Godin – I'd Rather Lose My Job 

    Those who may be familiar with Seth Godin know that he’s been a pretty good predictor of what’s coming in business and marketing. For me it started with his book Permission Marketing where, by his definition, he states that  “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Think about that concept – people who actually want to get them. Not “roadblocks”, not “takeovers”, but actual engagement by choice. Such a novel concept, except most marketers disregard this basic premise: people don’t like ads.

    Seth’s genius continued in his book “Small Is The New Big”, a concept that’s undoubtedly unfolded in truth through micropayments, micromessaging and microplatforms. Yes, Seth’s written a few stinkers along the way, but a man has to eat and Seth has a large home in Westchester to maintain. That being said, I was reading a sister agency’s report on digital ad spending in 2009 and was completely blown away by what I saw.

    (More …)

     
    • Deb Rox 4:19 pm on May 28, 2010 Permalink | Reply

      “Scared people want The World’s Largest French Toast In Times Square…” Brilliant!

    • dbinkowski 5:37 pm on May 28, 2010 Permalink | Reply

      lol thanks. It's become my catch phrase!

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