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  • dbinkowski 10:44 am on June 21, 2011 Permalink | Reply
    Tags: Google, keller fay, , word of mouth   

    Word of Mouth Research from Keller Fay, and Why You Should Care About Search 

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  • dbinkowski 8:34 pm on March 31, 2011 Permalink | Reply
    Tags: , Google, ,   

    Google Slowly Unveiling Its Social Strategy with +1 

    The takeaway? Facebook has no redeeming innovations or qualities that make you HAVE to use it, other than the fact that “my friends are there”. Well, your friends were once at the mall, the roller rink and MySpace. They’ll go elsewhere if someone builds a better mousetrap. Google provides useful tools that simplify the web experience in crucial areas of your life – yes, including search (knowledge). Can you see it unfolding now? I can. +1 just brought in your friends, web site’s analytics and social graph… Now if they can just get your friends there. 😉

     
  • dbinkowski 4:17 pm on March 17, 2011 Permalink | Reply
    Tags: , Google, , social   

    Google’s Latest Social Effort Takes on… Microsoft? 

    It seems like every time Google experiments with social folks assume it’s to take aim at Facebook. In reality, their latest collaboration feature that allows comments within Google Docs is a strike directly at Microsoft. I was quoted on this topic in today’s Ecommerce Times.

     
  • dbinkowski 4:24 am on October 30, 2009 Permalink | Reply
    Tags: bing, Google, , Yahoo   

    Twitter Integrates with Google, Bing and Yahoo! – Now what? 

    Twitter finally lands a few business deals, but at what cost?

     
  • dbinkowski 2:13 pm on July 29, 2009 Permalink | Reply
    Tags: Google, , usability   

    Twitter’s New Home Page Launches Today 

    Those using third party apps may not have noticed, but Twitter went live with a new home page today:

    Twitter home page

    Twitter home page

    It’s very clear that they aren’t targeting existing users, as evidenced by the lack of any change to the interior pages. You’ll find my take here.

    Aesthetically it’s much nicer than the old home page, except for one thing: What the hell are new users to supposed to do? Search? I already have a reliable, scalable search solution – it’s called Google.

    By the way notice how they’ve fallen in line with every other search engine by copying the leader:

    Google home page

    Google home page

    One minor addition is the use of trending topics/tags on the home page of Twitter. Not a bad idea so that people unfamiliar with the site can “jump in to” a discussion right away, however the usability of the site once you’re in still sucks. Unthreaded conversations about topics you may care about. Or better yet, a chat room for slow people.

    What’s your take?

     
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